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Here Are Some Tips For Your Brochure Marketing

Quanzhou Yuanquan Printing Co.,Ltd | Updated: Jun 06, 2018

1. Understand your audience. Before you decide on the design of the brochure, ask yourself these 

questions: Why would your audience want to buy your product? What can you do for them and how can the 

brochure help in solving issues? If you are not sure how to answer these questions, talk to your salespeople 

as well as your customers. Use their answers to decide how the brochure can benefit not just your business 

but your customers altogether.

2. Plan according to AIDA. No, that is not the name of your favorite teacher. The acronym stands for 

Attention, Interest, Desire and Action. To be an effective marketing tool, the brochure has to be able to get 

attention from customers, get them interested to read on, make them desire for the service/product, and 

further take a specific action to call, buy, make an appointment or respond to the advertisement in any way.

3. Plan out your list. A brochure usually features a list of products and services, (unless you are using it for 

other purposes such as manuals). As a general rule, marketing dictates that the content should be 40/40/20, 

which means 40 percent for the quality of the list, 40 percent for the quality of the offer, and 20 percent for 

everything else, which includes the copy and the design.

4. Do not tell—SELL. Do not just tell prospective clients about your services/products. Sell it to them. Get 

their attention and focus on the benefits of buying from your business. 

5. Provide a visible call to action. Tell your potential clients what to do after reading a copy of your brochure. 

Once you have raised people’s interest in what you sell, you have to make it clear to them what they need to 

do next. Never assume that your customers will look for a phone number—make it easy for them to respond. 

Make sure that your phone number, business name, website URL, email address or any form of 

communication can be easily found in the brochure. If you fail to do this, your would-be customers may call 

another merchant or service provider.

6. Give them reason to act right now. It’s now or never. Once you have gotten the attention, built interest and 

desire, the best time to act is now. Otherwise, the client may change his mind any minute. The customer will 

move on to the next thing he or she is doing, and forget entirely about your business. Give them an offer that 

is hard to resist—a special product offer, a free gift, or a rebate for a purchase on a specific date. You may 

also emphasize that that the quantities are limited (only if they really are) or that the prices may increase 

within a specific period.


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