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5 Simple Tips When Designing Labels

Quanzhou Yuanquan Printing Co.,Ltd | Updated: Jun 08, 2018
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Working on your own custom label design can be a fun experience. But if you’re struggling with it for any 

reason, we have some advice for you to hopefully help you get things moving in the right direction. 

Here are a few tips:


1. Do Your Research

The key thing is for you to figure out what purpose your labels will serve. That way, you can figure out what 

kind of labels you’ll need. When you send your design for printing, you’ll be surprised to know just how many 

sizes and shapes are available. You also have different finishing options that would give your labels a matte, 

gloss, or even a high-gloss look. You need to account for all these things as you create your labels. Find the 

options that are best suited for your needs and go from there.



2. Keep It Simple and Clean

If you’re just new to designing labels, your best bet is to keep the design as simple as possible. Some 

people tend to overfill their artwork with details that don’t really belong there. Remember that you’re working 

with a small canvas. What usually works is having a focal point that stands out. It’s important that any other 

element—design or text—that needs to be there should not overpower your focal point. 


3. Find the Right Typography

There are many resources online to help you find the right typography for your project. Whether you should 

use serif (which refers to those decorative flourishes at the edges of each letter) or sans serif fonts would 

depend on what your message is. Serif may look fancy but they’re better used for long lines of text since 

they’re known to increase readability especially on printed items. But there’s a time and place for sans serif 

fonts. When you need your text to be small, you’re better off using sans serif since they’re less prone to 

smearing because of their simple form. It’s worth noting that some fonts you’ll find online have rules against 

being used for commercial purposes, so make sure you understand the terms of use before downloading.


4. Know Your Colors

Your best bet is to use as few colors as possible. Since labels tend to be small, having too many colors 

tends to distract rather than attract. Again, the internet can provide you with popular color combinations to 

use. There are also color theories that could help you set the right mood like how red is often associated 

with energy and warmth, while blue is all about creativity and safety. Having even the basic grasp of these 

concepts can help improve your label design.


5. Get Technical

The last piece of creation before printing labels is setting up your file for printing. Not doing this correctly 

can have a direct impact on your design. It’s not unheard of to find design elements missing because 

they’ve literally been cut off from the label after they’re printed. That’s why it’s important to leave some 

space between all the important elements and the edge of the artwork.


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